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A VFX Company in Bristol

Using visual effects can create exceptional results that leave a lasting impact.

We are a dedicated VFX company based just outside of Bristol in rural Somerset. We like to think that Birdstone Digital is a place where imagination meets technology, and we know we can bring your visions to life with our expertise in visual effects.

You can read more about the VFX production process below, take a look at some of our recent work, or get in touch to find out how we can work together. We may be more affordable than you might think.

Visual Effects, often referred to as VFX, is the combination of existing video footage with various techniques to either alter or enhance the final output. This can be as obvious as adding a new 3d creation into the original film footage, or as subtle as removing a small object that should not be in shot. These various digital effects include post production techniques such as green screening, rotoscoping, camera tracking, matte painting and many more which can be combined to create the modified footage ready for export.

In the early days of cinema, visual effects use to be extremely specialist, consequently only becoming available with Hollywood budgets. These days the tools required to achieve these high-end visual effects have become more readily available and much more financially viable, hence why the term ‘fix it in post’ has become so popular amongst cameramen.

Unfortunately, not everything is possible when it comes to modifying existing footage, which is why film sets will have a vfx supervisor on shoot to make sure the post production team have all the data required to complete the necessary effects. When combining the vfx techniques with the limitless potential of 3d animation, virtually any film effect imaginable can be accomplished, depending on the production budget. This is why a well-planned approach is essential to identify exactly what footage should be shot on film, and which scene elements are better produced using CGI.

the vfx production process

GreenscreenRotoscopingMatte PaintingTrackingSimulationsCompositing

Green screening is a commonly used term, and refers to what is more technically known as chroma keying. The notion is that if one single background colour is present, then certain software can simple remove that colour from the image, allowing alternative backgrounds to be used in its place. The reason behind using green is that it is the furthest colour from natural skintones or hair colours, helping to reduce problems occurring around the edge of the subject matter. It is also common to use blue screens as well, which again give good results when keying humans, but the choice is usually dictated by the colour of the subject being filmed.

This type of visual effect has been used for decades, one of the most common uses being for tv presenters giving the weather forecast. These green screen recordings would also require a live key, so that the production team can instantly see the results. Therefore, the cameras output connects to additional hardware that performs a live chroma key, and inputs the background plate. This allows the presenter to see the final output on a monitor during their forecast.

When performing this effect in post-production, it will require greater attention to detail than weather forecasts, with regards to the lighting setup, camera movements and the desired background plate to ensure a believable end product. At Birdstone, we have access to cost effective greenscreen studios thanks to our trusted partners and have worked on numerous projects involving chroma keying.

Rotoscoping is a labour intensive process involving tracing a particular object or region within the original footage frame by frame. Its name dates back to the traditional methods of hand drawn animation, but is more commonly used in the digital effects world as the process of creating an animate mask shape to be used as a matte. This matte can then be used to extract the traced objects, so that they can be manipulated as a completely separate element from the rest of the footage.

By cutting out an object, rotoscoping generally performs a similar result to chroma keying, just involving a more manual method because the original footage does not contain an easily removable background such as a green screen. Being such a time consuming process, larger projects are often farmed out to countries with cheaper labour costs. However, by using the latest cutting edge software, rotoscoping tools have become more automated allowing much quicker turnaround than just a few years ago.

Once a matte has been created, using various methods such as keying and/or rotoscoping, the resulting blank areas on screen need to be filled. Often this is performed using a matte painting, a 2d image created to give the illusion of the environment within the frame. This technique of set design dates back to the early days of film, when they used large hand painted backdrops behind the actors. Not dissimilar to what you may see in theatre set designs, which use decorated assets to help the audience comprehend the stage location.

In film, the concept is identical, although requires more detail to convince the viewer of the digitally modified environment. There are also added complications due to moving cameras and colour matching the matte painting to the film footage. Generally speaking, creating the desired effect becomes easier when the matte painted elements are further in the distance. Foreground elements are much more susceptible to inconsistent camera movement and lighting changes, and are therefore a tougher illusion to achieve. With the use of new 3d camera tracking technology, it is possible to create elaborate and believable digital environments which move with the camera, helping sell the illusion.

Tracking is an automated process, whereby the special effects software follows particular pixels on screen to create a motion path over time. This track can be performed on a moving object, if an effect needs to follow something in shot, or on multiple static scene objects, if the original camera movements need to be replicated. Tracks can be performed on a 2d plane, as well as in a full 3d environment, the latter requiring camera information and knowledge of the ground plane to help construct accurate 3d tracking information.

Careful consideration is needed when selecting specific groups of pixels to track, as certain footage may simply not produce accurate results. In particular circumstances, a vfx supervisor will add additional tracking points into the shot, which would then be removed in post using techniques such as rotoscoping.

Motion capture, is the name associated to tracking points attached to an actor’s body or face, whereby each tracked point creates a separate 3d motion path which in turn drives the animation of a rigged object or character. Most notably used within the movie industry to bring creatures to life by capturing data from professional actors’ movements. This technology operates in a similar way to 3d motion tracking, but requires additional camera equipment to help capture the points from all angles. There are various methods and hardware associated with motion capture, varying in quality and price. Thanks to our trusted partner Nymbl, we have access to a cost effective motion capture suite within their studio. We can therefore offer motion capture within our productions, which can be a huge timesaving process as well as creating much more realistic results.

This broad title covers both dynamic simulations such as fluids or collisions as well as more bespoke simulations such as crowd generators that may be used to produce the illusion of a large army. Either way, simulations use physics-based algorithms to create the desired effect and will often cross over into the field of 3d animation.

Popular plugins have been created for vfx software packages to help automate various simulations. These plugins can be used to create a range of results, as well as being used for more artistic effects that do not necessarily fit a specific story line. The output created from these simulations will be calculated from a number of properties and variables, including some randomly generated values to help form more natural movements. When creating less linear and more artistic productions, the values of these properties may also be driven by external inputs such as audio levels or motion capture data. This imaginative approach can produce some beautiful results, such as ink dancing to music or a burning fire being controlled by a dancer’s movements.

Simulations are extremely powerful ways of creating visual effects whilst retaining the ability to control individual attributes associated to the final outcome. Similar effects caught on camera would not offer this additional flexibility, such as freezing time mid explosion whilst the camera spins around to continue the explosion from a new camera angle. However, depending on the specific shot requirements, film footage may be a more cost effective approach, especially if purchased from a stock site. Therefore, although restricted, compositing filmed simulations into the footage should always be considered as a potential option.

Compositing is a key process for all VFX visual effects work, and involves combining and adjusting various elements and separate layers, which together make up the complete footage. Whether you’re compositing film footage, 3d animation or a static photo montage, the general aim is to make all elements involved appear to belong to the same scene, as well as enhancing the overall look and finish. This is achieved using a variety of tools and techniques to adjust one or more layers so that they match hues, tints and lighting while also incorporating subtle elements such as dust particles, focal blur or camera shake, which all help enhance the final composition.

A keen eye for detail is compulsory for any composition, along with a good understanding of how the theories of colour and light work in real world situations. The more additional elements being added to a scene, the harder the balancing act will be. However, with the correct information available for each element, the higher the potential quality for the end product. For this reason, CGI elements are usually rendered with separate passes, giving individual control over attributes such as highlights, shadows and colour. Likewise, composited photography should be captured as raw image files and film footage recorded using flat colour profiles. All these options will give much more flexibility when adjusting individual elements, increasing the range of possible and believable composites.

visual effects examples

Golden Balls

bloomberg satellite

Slipstream

SCT

Rest of your Life

Mojo

See More Examples

recommended platforms for visual effects

Movies


Whatever the story behind your movie, it is likely to benefit from a degree of post-production visual effects work. This could include subtle enhancements to environments and locations or the full Hollywood blockbuster treatment. If there are any shots that you feel are not up to standard, then contact us to find out what can be done.

Artistic Montage


Still or moving, the combination of various visual effects techniques allow creative works of art to come to life. Be it a background animation, music video or even a personal project, the possibilities are only limited by your imagination.

Advertising


It is often easier and cheaper to fake something rather than make it a reality. So if your advertising ideas are pushing the boundaries of authenticity, then visual effects should be able to create the illusion you are after. Regardless of how ambitious your concept, get in contact to see if we can produce the false reality you require.

how to proceed

Should you require our visual effects service, simply call or drop us a message from the contact page. We will let you know straight away what’s possible and what to expect on delivery. Once we fully understand your requirements, we will send over a detailed quote outlining any additional options available.

Things we may need from you:
  • Desired Result
  • Deadline
  • Original Footage
  • File Formats
  • required file formats
  • Reference Material
Contact us

got a question for us?

If you need answers straight away, then check out our Frequently Asked Questions page using the link below. Otherwise get in contact anytime using the link above.

FAQ

 

info@BirdStone.co.uk
07869 118262

 
 

BirdStone digital
7 Towerhead Road
Sanford, Bristol
BS29 6PQ

TAGS

3d animation advertisement application branding character corporate event explainer graphic design logo marketing motion graphics print product television video editing visual effects

RECENT WORK

  • La Basse Seguine01/02/2018
  • Spar01/12/2017
  • UKISUG 2017 Intro02/10/2017

LATEST NEWS

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