The new brand guidelines incorporated multiple tiles with 4 core brand values. The tiles worked well as a transition between sections, and created a nice border to frame the edit, which was particularly helpful due to the projector screen being much wider than the selected footage. Stock footage was used for nearly all the shots, due to how varied the content of each shot needed to be. This kept production cost and time low, and allowed the freedom to completely swap out any footage the client felt didn’t work within the rough cut. A production like this is heavy reliant on the background music to create the right pace and mood for the video, which was therefore agreed prior to editing.

It was great to incorporate the tile animation with a video edit, as it helped show how a combination of different skill sets can work together within a production. Hopefully those at the event felt as inspired watching as we did creating.