This project was inspired by a Volkswagen television advert in which an artist drew on a scrolling paper whilst having a camera above filming everything. The footage was then sped up to reveal the adaptions of the VW brand over time and into the future.  Being a much smaller internal video, the budget did not allow for an elaborate film studio setup. A similar style was depicted by hand drawing individual elements and batch scanning them to create digital artwork files that could be revealed using a sketch wiping effect in time to the pre-recorded voiceover. This effect gives the illusion that the story is being created as the paper shuffles along.

This was an exciting approach to creating a corporate video, and used a very different method to anything we have created before. It was much more intensive than the simple whiteboard animations that are often produced, however the result was a much more artistic and organic representation of the clients brief.