On finding out the reason behind the design of this logo, it became apparent how best to visually showcase this. Separate sections of the logo where then used within the edit to highlight and transition between different locations.

Although very happy with how the ident turned out, it did involve continuous minor adjustments to each arch so that the final camera angle perfectly matched the 2d logo. This was because the camera had to follow the build, as well as the build matching the camera – so any adjustments made to the camera move, the shape of the logo or the timing of the build would throw everything else out of sync. Therefore, any changes had to be approached with great care to ensure a balance between every element.