Having just been re-branded, it was an honour to put Love to Ride’s new brand guidelines into practice for the first time. Their colour palette and icons were nicely laid out and easy to work with. We aimed to push the boundaries of standard 2d motion graphics, by including multiple 3d elements that were rendered to appear 2d. This 3d integration added a more dynamic feel to the animation, without breaking the rules laid out within the brand guidelines.

A fun project for all, and great to see physic based simulations work in a 2d environment. It’s also amazing how much life can be given to a simple circle using the traditional animation principles of squash and stretch.