Because of the existing logo and documentation, the plan was to simply re-fresh the design, so that customers were not confused by the new look. This meant we were not starting for a blank canvas, which is always less overwhelming. The restrictions of familiarity do limit creativity, but after playing around with some related layouts and colours, the new logo quickly took shape.

A friendly company that do not have much requirement for technology within their customer service based model. The majority of customers’ order through a weekly checkbox order form, or via the phone. It was very refreshing to come across such a company that focuses all it’s efforts on providing great customer service and sourcing the highest quality goods possible. I hope they are able to implement the updated branding and that the new logo does them proud.