Motion Graphics is a widely used term that it it’s most basic form simply applies to moving imagery. It incorporates the same principles of graphic design along with key principles of animation to produce a variety of styles and effects often seen within corporate or infographic videos, logo idents and even television and web advertising.
Motion Graphics can be one of the simplest as well as powerful forms of video creation and is often combined with other techniques such as 3d visualisation or visual effects to help add an additional dimension to the final composition, enhancing the visual impact for the end viewer. For this reason, Motion Graphics is our most commonly requested skillset and offers clients the most cost effective method to produce videos.
The processes involved with creating digital Motion Graphic productions extend beyond that of traditional frame-by-frame animation by using dedicated software that creates the illusion of motion between user placed key frames within the timeline of the video. These productions are by no means limited to character and story based applications, and will often include abstract forms and shapes as well as branded assets to create all manner of multimedia productions.