BirdStone
  • HOME
  • ABOUT
  • SERVICES
    • motion graphics
    • 3d animation
    • visual effects
    • video editing
    • graphic design
  • WORK
  • CONTACT
  • FAQ’s
  • Search
  • Menu

Graphic design incorporates a number of techniques and processes for creating the desired impression through the use of still imagery. It applies many of the same foundations behind other services we offer, but in this case we use it to refer to static productions, such as branding or web design. Should you require any graphics for either screen or print, then we can help throughout the design process – happily communicating with printers or other web designers to ensure everything runs as smoothly as possible and there is no unnecessary workload placed on yourself.

It is not uncommon that whilst creating animated content, static marketing material can be quickly generated off the back, providing helpful graphics for future campaigns. We like to make our clients aware of extra benefits or possibilities that can be achieved through alternative use of any hard work already carried out. Another advantage of using ourselves for your project is that we have access to high end 3d software, should your graphic montage require additional bespoke elements that are not possible to create from scratch using 2d software. Whatever your needs, be it brochures, interactive pdfs, brand assets, web applications, or all the above; we know what to do.

We have partnerships with several local freelance graphic designers, so should a projects workload or deadline be overly ambitious, and require additional artists, we’ve got it covered. It should be noted that graphic designers, just like any artist, will have their own particular style. Should your requirements better suit an artistic style we are unable to provide, then we would be sure to let you know and even help point you in the right direction.

common design projects

BrandingWeb designPrintInfographicsTypographyPresentationsPhotography

Branding moulds the foundations and perception of a business and helps ensure continuity throughout the companies documentation. Efficient branding involves more than just designing a logo, it should cover the overall image portrayed through use of the logo and additional assets such as type and graphics, and helps differentiate the company from it’s competition.

Brand guidelines should be strict enough to keep consistency throughout branded material, however needs just enough flexibility to allow future productions to have some creative freedom to develop the branding within modern and fashionable design platforms.

To produce the correct branding for a company, we need to understand the history and values of the business. The more information we can gather regarding how the company operates as well as their future intentions, the better suited the branding will be. Should you require a full re-brand, or just a freshen up of an existing brand we can help your company portray the correct public image.

Websites have become an essential requirement for all businesses, and for the majority of industries are the main means behind generating new business. It is therefore imperative that websites create the correct first impression for your company along with the correct information visitors are searching for. Web technologies and possibilities are constantly developing, along with the growth in modern touchscreen devices, which means it doesn’t take long before websites can begin to look dated. For this reason, websites should not be thought of as a one-off development, but instead a continually evolving project that requires regular updates and maintenance; especially if it needs to stay ahead of the competition.

The workload required for designing a website varies greatly from project to project, depending on the amount of content needed as well as the technical challenges faced. More intricate and bespoke sites become more complex during production, whilst ecommerce sites require solutions to overcome additional obstacles with online payment accounts and populating product details. Most modern sites will have need of a blog or news page, which require time and consideration to ensure the content is both regularly updated and beneficial. All our sites are built within WordPress, which is the most popular software content management system for web pages. Due to the rich library of plugins and themes available for WordPress, sites can be created quickly and efficiently with easy to find documentation on back-end site maintenance.

Should you require a new website for business or personal use, and are not sure where to start or what to do next, then don’t hesitate to get in touch to discuss the best possible approach for your specific requirements.

Designing for print differs from that of screen based design, most notably due to the higher resolution required to maintain quality, and differences between the primary colour systems used. Font sizes and layouts that work on screen may also not necessarily work well in print, especially as printed material can take on numerous forms and locations, and the design should always bear this in mind. For example, a poster image has a different objective to a printed leaflet, and therefore would not require as much detailed information.

Various printing methods add limitations to design and need to be understood when deciding how best to setup the final print ready files. We have years of experience designing various graphics for print, which have given us a wealth of knowledge in the numerous techniques to use such as; pantone colours, spot uv, litho printing, foiling, matte coating and die cutting. Previous print design work has covered products such as business cards, magazine advertisement, leaflets, brochures, packaging, headed documents, tees, stickers, sign writing and even flags. Whatever your requirements, we can help you achieve the perfect print ready designs.

Thanks to our partners at Discfactory, we also have access to an industrial laser printer and die cutting machinery, so may be able to provide more than just the design.

Infographic design refers to graphical representations of information, and are commonly required for both internal use as well as within marketing material. This could include designing one infographic document or a complete set of re-useable icons, either for print, screen use or both.

The use of infographics has become a very popular way to make information more visually engaging through clever design. If you are trying to spice up some text heavy documentation or require a range of bespoke iconography for branding purposes, then it would be worth considering the use of infographic illustrations.

Designing assets for infographic layouts often correlate with the on-screen graphics used within corporate motion graphics videos, and therefore the two projects can often go hand in hand. This saves time and money by combining the workload into a single project.

Using the correct font or typeface is essential to making a design work, and is a delicate art-form in its own right. There are thousands of free and purchasable fonts available for both online and desktop use, as well as the ability to design your own bespoke font or branded wording. Trying to choose and layout the correct typography to work with your brand or design can be overwhelming, but if not given the time and attention it requires, will not create the right impact to viewers.

Minor adjustments to type and layout can make all the difference to the final design, including subtleties such as the spacing between characters or lines, selecting between caps or lower case, various weights and italics, and the size in relation to the rest of the design elements.

When approaching typography, there are many unwritten rules and guidelines that designers will be aware of, helping narrow down the otherwise boundless options. It is vital that any typography styles implemented match the content to the anticipated audience, be in a party invite or a product label; communicating the correct expectations through the choice of words is key.

Be it a powerpoint presentation, photography slideshow or a business pitch, most companies require the need to present information to others at some point. It is rarely worthwhile showing large blocks of text on screen, as the audience will not be captivated and the aim of the presentation is quickly forgotten. Visuals have proven to be much more engaging for an audience, and if well designed create a better understanding of the matters being discussed. Successful presentations will likely use a range of infographic designs, typography layouts, clever use of imagery and may even combine video production as well; all of which we can handle for you.

Powerpoint has become a globally recognised term for presentations or slideshows, but it’s not the only option available. We have worked on web presentations for when greater interactivity is required, as well as chapter based video files to allow one click jumps between sections. Larger companies may use in-house designers to create their powerpoint layouts, but should you need a more dynamic design or don’t have the necessary skills to produce a presentation yourself, then we can help add the professionalism you need to stand up and stand out.

Often graphic design projects will require some bespoke or stock photography to help achieve the desired results. Should you require bespoke photography or even a full photo shoot, then we have trustworthy partners that we recommend and regularly work with. Our photographers have worked on everything from product shots, large events, portraits and landscapes. We can take care of all the necessary arrangements for capturing each and every photo required, making the project run smoothly from start to finish. Pricing for photography work is dependent on many factors specific to each project, and therefore we need to understand your exact requirements before being able to provide a quote.

Should the purchase of stock photography be the preferred option, then we take care of sourcing recommendations and purchasing the correct picture(s) once selected.

graphic design examples

3radical

Nutriea

Food-eBox

La Basse Seguine

3radical

Nutriea

See More Examples

popular platforms for graphic design

Websites


Designing a company website is a very involved project, that requires good communication throughout to ensure the end product matches client expectations and delivers the maximum return of investment. Web design, build, content and maintenance are all separate entities to creating a fully functioning website, and we offer assistance through each and every stage of web development.

Company Logos


Designing a logo can be daunting at first, but becomes extremely rewarding as concepts and ideas develop over time to produce the final outcome and shape the future of the business. The various thought processes undertaken during development can often result in logo designs having hidden meanings, yet the underlying aim is generally simplistic but effective.

Brochures


A brochure can have various objectives and reasons behind its production. To ensure these aims are met, we match the content to the intended audience through use of stimulating visuals. If you are looking to produce a printed brochure, leaflet or flyer with a long-lasting impression then get in contact to discuss how we can design a layout that works for you.

how to proceed

Should you require our graphic design expertise, simply call or drop us a message from the contact page and we will send you over a detailed quote for the work involved. Regardless of whether it is a logo, website, brochure or all the above we will help guide you through the production process, ensuring the final designs match your requirements and expectations. Plus, if you are on a strict budget, then let us know and we can always offer you some options on how to achieve the highest quality production within your budget.

Things we may need from you:
  • Project Brief
  • Deadline
  • Budget
  • Brand Guidelines
  • Print Requirements
  • Reference Material
Contact us

got a question for us?

If you need answers straight away, then check out our Frequently Asked Questions page using the link below. Otherwise get in contact anytime using the link above.

FAQ

 

info@BirdStone.co.uk
07869 118262

TAGS

3d animation advertisement application branding character corporate event explainer graphic design logo marketing motion graphics print product television video editing visual effects

RECENT WORK

  • La Basse Seguine01/02/2018
  • Spar01/12/2017
  • UKISUG 2017 Intro02/10/2017

LATEST NEWS

  • dancing smoke15/02/2018
  • StoneyBrand New Year03/01/2018
  © 2017 | BirdStone digital
  • Linkedin
  • Facebook
  • Skype
  • Privacy Policy
Scroll to top