3d animation or visualisation refers to objects and movements that have been virtually created within a three dimensional environment. It offers real world principals such as lighting, reflections, camera lenses and even gives the option for dynamic simulations, such as fluids, gravity and other physics-based algorithms. It is the basis for video game design and the majority of modern day movie effects.
On a smaller scale it is often utilised within product videos or adverts where objects need to either look photo-real or move within a full 3d environment. It is also used within architectural fly-throughs and other interactive applications such as virtual reality.
With a more creative mind set, 3d animation offers a wealth of possibilities, allowing you to bend the laws of physics by applying negative gravity, creating cameras that have impossible perspectives or even use reversed lighting which sucks light away. This way of thinking has made any visual effect a possibility, offering limitless options within video production. So if you can imagine it, we can build it.
Should you require our 3d production service, or have questions regarding how best to approach your projects 3d requirements, then please get in touch, as we would be happy to help. We have also outlined the core processes involved with 3d animation below, so that you can better understand how computer generated imagery (CGI) is created using 3d software packages.